News | March 5, 2013

The Optical Society Kicks Off Enabled By Optics Campaign

Program aims to raise awareness of the importance of optics and photonics to the general public

The Optical Society’s (OSACorporate Associates program announced the launch of its new Enabled by Optics campaign recently. The program is designed to raise awareness of the importance of optics and photonics technology among new audiences. The campaign will emphasize the extraordinary role optics has played in furthering innovation and the critical impact it has in everyday life.

The first phase of the launch will include an Enabled by Optics contest, which will promote optics as an enabling technology by featuring its lesser-known role in products widely used by the general public.

The contest will include two submission tracks – one for companies and another for both college and graduate level students. Companies from the optics and photonics industry will have the opportunity to submit a whitepaper that highlights how their technology impacts the public. Students can submit a video entry that demonstrates how optical technology plays a key part in making a commonly used product work. The winning entries will be promoted as part of the overall campaign, including in a consumer-focused video production.

“As professionals in the optics business, we know optics and photonics are critical parts of the products we use every day—from optical fibers at the heart of communication networks to laser surgery to cameras and high resolution displays in our smartphones,” said OSA Corporate Associates Committee Chair George Bayz of Synopsys, Inc. “The Enabled by Optics campaign aims to take this knowledge beyond our immediate community and help us shine a light on optics as an enabling technology. We’re looking forward to sharing the great work being done in the corporate optics community around the world.”

The annual contest will provide the foundation for a future online library accessible to policy makers, educators, consumers, and students.  This resource will be used to further educate audiences about the far-reaching impact of optics on everyday life.  To learn more and submit an entry, visit the Enabled by Optics contest page.

About OSA Corporate Associates
The Optical Society (OSA) brings great business minds together with leading engineers and scientists through its Corporate Membership Program. OSA Corporate Members connect more than 230 companies through participation in timely programs, benefits and business opportunities.  Corporate Members receive access to the OSA global community of more than 180,000 optics and photonics professionals from 175 countries. OSA supports an extensive range of technical publications and specialist events around the world. For more information, visit

About OSA
Uniting more than 180,000 professionals from 175 countries, the Optical Society (OSA) brings together the global optics community through its programs and initiatives. Since 1916 OSA has worked to advance the common interests of the field, providing educational resources to the scientists, engineers and business leaders who work in the field by promoting the science of light and the advanced technologies made possible by optics and photonics. OSA publications, events, technical groups and programs foster optics knowledge and scientific collaboration among all those with an interest in optics and photonics. For more information, visit

SOURCE: The Optical Society