Go Fast! Energy Drink To Bring Ball's Promotional Laser-Incised Beverage Tabs To Market

Broomfield, CO - Go Fast Sports and Beverage Co., Denver, Colo., will be the first to bring new laser-incised tabs from Ball Corporation to the market. The laser-incised tab is a solid, colored tab that provides space for a small "billboard" for brand identity, advertising or promotional messaging bringing added value to the beverage can. Tabs featuring Go Fast's logo branding will be included on all Go Fast! Energy Drink packaging as of September 2006.

"We are excited to work with Ball Corporation as the commercial launch customer for this new technology," said Troy Widgery, Founder, Go Fast Sports & Beverage Co. "Ball has always understood Go Fast's position as an independent, innovative company, and we are always working to maintain the highest quality product and strongest integrity possible with our product and packaging," Widgery continued.

Ball uses state-of-the-art computer and laser technology to provide messaging flexibility, making it possible to engrave letters, numbers, drawings or symbols on the tabs. The laser-incised tab's technical performance is equal to that of existing tabs.

"Beverage cans have defined the energy drink category and are increasingly used in growing, upscale categories, such as wellness beverages, where product differentiation and image are key concerns," says Michael D. Herdman, president, Ball Metal Beverage Packaging Division, Americas. "Laser-incised tabs are a perfect fit for categories like these and we are pleased that Go Fast is taking advantage of this new opportunity to convey its unique messaging in an innovative, distinctive and polished way."

SOURCE: Ball Corporation