electronica 2010 Confirms Upward Trend In The Electronics Industry
Energy efficiency, renewable energies, medical technology and electromobility are the drivingforces behind growth in the next few years
The number of visitors at electronica also remained at a constantly high level in 2010 with over 70,000 trade visitors. 2,595 international exhibitors presented their products, solutions and services at the trade fair from November 9 to 12, 2010. Both exhibitors and visitors were extremely satisfied with the outcome of the event. 59% of exhibitors and 47% of visitors came from abroad to electronica 2010 in Munich and therefore once again confirmed the leading international character of the trade fair. The conference program started one day earlier on November 8 with the electronica automotive conference. The event was awarded very high marks by the participants.
Exhibitors from 45 countries came to the 24th electronica in Munich in 2010, thus again clearly accentuating its position as the international meeting-point for the electronics industry. The mood at the trade fair was characterized by the enormous upturn in the industry during the last few months. Exhibitors agreed that companies can expect stable growth in future and are banking on innovative future technologies.
Future of mobility at the electronica automotive conference
The electronica automotive conference also turned out to be a total success this year. 323 delegates from 23 countries attended this conference on November 8 and 9. A total of 1,281 exhibitors presented their products and services in the automotive exhibition segment – 559 of them with products and services relating to electromobility. The most important topics were therefore automobile electronics and electromobility. In addition to the exhibition segment and conference, the program was supplemented by the automotive Forum.
Just like in all areas of the exhibition segment, the topics of vehicle safety, energy efficiency and sustainability also dominated the program of the electronica automotive conference. The exhibition segment was characterized by a large number of components and systems for electric vehicles – from components for power electronics and charging stations through to electric scooters and electric cars. However, electromobility was not the only focal point. Attention was also paid to energy-saving components and systems in regard to vehicle lights and vehicle control.
Photovoltaics and renewable energies becoming more important
Alone in the area of photovoltaics, a total of 518 exhibitors presented electronic products for the management and monitoring of photovoltaic systems. The topic of renewable energies also generally played an important role during the trade fair. Exhibitors showed storage technologies for wind and solar power plants, components for power electronics, inverters and energy harvesting solutions for building services and industrial applications. Numerous talks during the electronica Forum also complemented the exhibition segment during the trade fair and provided information regarding the latest trends and developments on international markets.
Energy efficiency also became part of the trade fair itself. Entire stands were fitted with LEDs for the first time. The advantages compared with conventional lighting were that heat generation is reduced to a minimum and that energy consumption is also substantially lower.
More quality of life through advances in medical technology
Electronic applications in medical technology were also very well-represented with 1,156 exhibitors who displayed many innovations. They presented, for example, electronic components for the latest generation of intelligent prostheses, portable medical devices such as blood sugar testers and pulse meters, implantable blood pressure sensors and remote monitoring and control systems for heart pacemakers, and therefore demonstrated the contribution which medical electronics now already makes to the quality of life of many people and can continue to do so in future.
Supporting program of electronica 2010
In addition to the electronica automotive conference, the main features of the events program included the Wireless Congress 2010 and CARTS Europe 2010 which were supplemented by the trade fair forums. A total of 237 talks were given during the supporting program of electronica 2010.
One of the highlights was the traditional CEO Round Table during the trade fair. The CEOs of Infineon Technologies, Freescale Semiconductor, STMicroelectronics and NXP Semiconductors discussed the economic crisis in 2008 and 2009, its background and the impacts on the semiconductor industry under the motto "What lessons have we learnt from the crisis?"
The participants agreed that, in particular, leading companies in the semiconductor industry had purposefully invested in research and development during the crisis in order to make sure that they now emerged from the crisis in better shape. However, the participants also conceded that there were still delivery bottlenecks at times due to the enormous upturn in the last two months. In future these bottlenecks can only be avoided through closer cooperation between manufacturers and customers in order to match requirements at an even earlier stage.
Visitors extremely satisfied
Visitors were very satisfied with electronica 2010. In particular, they awarded very high marks regarding the completeness and breadth of the products and services, the internationality of exhibitors, the prime trade fair character of electronica and its leading role. electronica 2008 was rated very positively regarding these aspects, but visitors awarded even better marks at this year's event.
97% of exhibitors rated electronica 2010 as excellent to good. 79% of them will definitely or probably attend electronica 2012 while 93% believe that electronica has a very large, large or medium advantage compared with other trade fairs.
The visitors came from a total of 115 countries. There was a marked rise in the number of visitors, for example, from Italy, France, the USA, China and Korea.
Statements by exhibitors at electronica 2010
Thomas Aurich, Head of Corporate Communication, Delphi Deutschland GmbH
electronica once again proved to be an important event in the trade fair calendar. We welcomed a large number of competent trade visitors to our stand. The inclusion of the topic of electromobility in the trade fair's agenda turned out be a correct decision since it aroused attention. It enabled us to talk to visitors about new technologies with a clear market orientation.
Klaus Heck, Sales Manager, Batterien-Montage-Zentrum GmbH
Electromobility was the most important topic for our company at electronica 2010, and also for the rapidly expanding market of electric bikes. Around 20% of visitors to our stand were new contacts. They are normally developers who are our main target group.
Harry Joch, Regional Channel Manager Central Europe, Honeywell GmbH, Germany
Our expectations of electronica 2010 were more than fulfilled. We had not anticipated such large crowds. We received inquiries regarding specific projects for all our six market segments. We had numerous visitors on our stand, the clientele was very international. We exhibited for the first time at electronica and invested a great deal of time in our preparations during the run-up to the trade fair. We were very pleased with the outcome of electronica. Incidentally, we regard the hall allocation as very clear and the guidance system for visitors is excellent.
Rüdiger Prill, CEO, Harting Deutschland GmbH & Co. KG
electronica was a great success for our company. After a quick recovery, we recorded more visitors than ever before. They were highly qualified. We met a very high proportion of foreign visitors. They came from European countries, but also from the Far East.
We exhibited new PCB connectors, which proved to be very successful. They are used in embedded computing and throughout the industry.
Dr. Ernst Strasser, Director Sales & Marketing, AT&S, Austria
The first three days of electronica fair were fantastic. In particular, the first day was well above our expectations. Our capacities were utilized to the full during the trade fair and our stand was permanently occupied. The discussions turned out to be successful. Half of the visitors on our stand were regular customers and the other half new customers. We discussed specific further developments or examined problems with our regular customers. The new customers frequently asked about new technologies. Our visitors came primarily from Europe while customers from the automotive industries originate, above all, from Germany. On the whole, the number of contacts was very high and we appeared to achieve a record result. The atmosphere was excellent; it therefore
also reflected the situation on the market.
Thomas Staudinger, Senior Vice President, NXP Semiconductors Germany GmbH
Our stand was very well-attended on all (three) days and we conducted far more discussions with customers than we had expected. In particular, great interest was expressed in the repositioning of our company and the product announcements.
The expertise of visitors was also very high. As far as NXP is concerned, electronica is especially important for cultivating relationships with customers. The trade fair attracted a wide range of all key participants and all our partners were present. Generally speaking, we exceeded our targets for electronica and were very satisfied with the results.
Falko Thiess, Marketing Specialist, Vector Informatik GmbH
Our expectations of electronica 2010 were fulfilled. We also established some new contacts with whom we able to initiate highly promising projects. We met our automobile customers at electronica.
Johann Weber, CEO of Zollner Elektronik AG
We were very satisfied with the number of visitors and the outcome of the trade fair. We had a full exhibition stand right from the first day and generally many visitors who wanted answers to very specific questions. There were far more international visitors than at the last event, a fact which is very important for our globally operating company. The cultivation of contacts and the discussions were intensive; starting with questions concerning current trends and developments through to promises for new orders, we discussed a great deal in the few days on which electronica took place. The mood here was very positive. It appeared as if more business trips are now being approved again and people came to the trade fair with many good ideas. The automobile, medical technology and aerospace industries are growing, and the share of electronics in specific areas is also increasing. Growth was a positive feature of the discussions on our exhibition stand.
Jürgen Weyer, CEO, Freescale Germany
We were extremely satisfied both with the number and expertise of visitors. We held numerous discussions with customers at all levels and in all segments. electronica turned out be successful for our company with a great reception among customers and a positive overall picture. The mood within the industry is very good. There is a spirit of optimism with a positive outlook. electronica is a good advertisement for our company and we like coming here.
Holger Zielke, General Manager Industrial Business Group, RENESAS
electronica again lived up to its reputation as the world's leading event for the electronics industry. We were more than satisfied with the outcome of the trade fair. It should be emphasized in this respect that the discussions with our customers were characterized by optimism in continuing business relations.
About electronica
electronica is the world's leading trade fair for electronic components, systems and applications. It has been held every two years in Munich since 1964 and presents innovations from the entire range of products and services in the electronics industry. electronica is the most important international meeting-point for the electronics industry and features, in addition to the exhibition areas, a supporting program containing first-class conferences - electronica Automotive Conference and Wireless Congress – and discussions. electronica 2008 was attended by around 73,000 visitors and almost 2,800 exhibitors. The total amount of exhibition space was 160,000 square meters. hybridica, international trade fair for the development and manufacture of metal-plastic hybrid components, has been staged concurrently with electronica since 2008 and produces numerous synergy effects.
The number of exhibitors and visitors at electronica and hybridica is verified by an independent auditor on behalf of the Society for Voluntary Control of Fair and Exhibition Statistics (FKM) and can be downloaded from: www.electronica.de/en/fkm.
In addition to electronica in Munich, Messe München organizes trade fairs for the electronics industry all over the world. This network of electronics trade fairs includes leading regional events in Bangalore, Hong Kong, Sao Paulo and Shanghai, as well as productronica in Munich. A total of 6,700 exhibitors and 244,000 take part in these events.
About Messe München International (MMI)
Messe München International (MMI) is one of the world´s leading trade-fair companies. It organizes around 40 trade fairs for capital and consumer goods, and key high-tech industries. Each year over 30,000 exhibitors from more than 100 countries, and over two million visitors from more than 200 countries take part in the events in Munich. In addition, MMI organises trade fairs in Asia, Russia, the Middle East and South America. Via its six subsidiaries – in Europe and in Asia – and 64 foreign representatives actively serving over 90 countries, MMI has a worldwide business network.
Environmental protection and sustainability are key priorities in all MMI´s operations, at home and abroad. For more information, visit: www.messe-muenchen.de
SOURCE: electronica