Edmund Optics, the premier provider of optical components, was named as one of the top 25 digital marketers by BtoB Magazine . In the inaugural BtoB Top Digital Marketers special report, 25 b2b marketers were recognized for their exceptional digital work. B2B staff selected the winners based on criteria including strong interactive vision and strategy as part of their overall marketing efforts, innovative use of digital technologies, and proven results.
"We are very excited to be recognized as a top digital marketer, especially in the same league as industry giants Microsoft, IBM, and American Express, among others. Our marketing team has worked diligently and with great focus and determination to bring EO into the digital marketing arena with proven success," said Marisa Edmund, Vice President of Marketing.
Edmund Optics, known globally for their catalog, utilized search engine optimization to expand their reach, and social media to expand their brand recognition. They have complemented this strategy with a Facebook page to promote the company's internal culture and reinforce recruiting retention and customers relations and Twitter to break company news and develop brand awareness. YouTube has also become Edmund Optics' most aggressive social channel, with professionally produced videos highlighting EO product demonstrations and newer optical techniques. Last year they started using QR codes with great success and plan to implement these more vigorously in the online, print and catalog channels.
Kirsten-Bjork Jones, Director of Global Marketing Communications, together with her colleagues continue to drive the Edmund Optics marketing in channels other than its traditional print catalog. Bjork-Jones was recently featured in the BtoB Top Digital Marketers write-up; a luncheon honoring the top 25 digital marketers will be held in San Francisco on September 21st, where one marketer will be named Top Digital Marketer of the year.
For more information on the top 25 digital marketers, please visit the BtoB website at http://www.btobonline.com/topdigitalmarketers .
Edmund Optics (EO) is a leading producer of optics, imaging, and photonics technology for R&D, electronics, semiconductor, pharmaceutical, biomedical, and military markets around the globe. EO is the world's largest supplier of off-the-shelf optical components . Customers can purchase items by contacting EO at (800) 363-1992, via the new interactive catalog , the website at www.edmundoptics.com , or requesting their print catalog .
SOURCE: Edmund Optics