News | January 11, 2008

Novalux Shows Concept Home Theater Laser Projector During CES 2008

Sunnyvale, CA — Novalux, Inc., developer of Necsel™ laser technology, recently demonstrated a proof-of-concept JVC home theater laser projector at the 2008 International Consumer Electronics Show (CES) in Las Vegas, Nevada. The demo illustrated the enhanced image quality Necsel lasers provide when combined with JVC's proprietary D-ILA® (Digital Direct Drive Image Light Amplifier) high-definition (HD) projection technology.

"We've taken JVC's latest home theater projector, removed the lamp from inside and replaced it with Necsel lasers," said Greg Niven, Novalux executive vice president of marketing. "What viewers will see is how our lasers are an ideal complement to JVC's advanced LCOS technology. In the past we've shown significant advances in laser TV technology; with this concept demonstration we'll premiere what we believe will be the next big thing in home theater."

The demo projector is based on a JVC D-ILA front projector known for its high native contrast ratio. The projector uses a 0.7-inch full HD (1920 x 1080 pixels) D-ILA device combined with a high-performance optical engine. For the demo, Novalux replaced the lamp within the optical engine with red, green and blue Necsel lasers. The marriage of D-ILA technology and Necsel lasers further enhanced the projector's contrast ratio. Necsel technology also provides true laser color and a longer lifetime than the conventional lamp it replaced.

Necsel lasers are slated for use in host of lighting and display devices. These range from laser high-definition projection TVs (HDTVs) to embedded projectors in cell phones and PDAs. The company also recently demonstrated the first laser LCD-TV Back Light Unit (BLU) and prototype laser architectural tube lighting.

In addition to the concept JVC home theater laser projector, Novalux demonstrated several of its prototype and proof-of-concept technologies during CES 2008 — including the company's new "Necsel-T" high-power laser module, new green and blue Necsel pico-projection lasers and the latest in laser tube lighting.

About Novalux
Founded in 1998, Novalux has developed proprietary Necsel laser technology. Necsel technology combines mass volume manufacturability with excellent optical performance. Necsel device attributes include bright, reliable, consistent, speckle-free light output from a compact, low-cost package, making them ideal for current- and next-generation display and lighting applications.

SOURCE: Novalux