News | April 20, 2017

Canon U.S.A. Announces Canon Log Feature Upgrade For The EOS 5D Mark IV Camera

Source: Canon USA Future Product and Solutions

MELVILLE, N.Y., – In a move to help meet the demands of professional filmmakers, Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the availability of a feature upgrade for the EOS 5D Mark IV DSLR camera that will add the ability to record with Canon Log. With this upgrade, the EOS 5D Mark IV can achieve a cinematic look similar to what can be achieved using Cinema EOS cameras, allowing it to serve as a second camera on a Cinema EOS shoot or to stand alone as a cinema camera. Current EOS 5D Mark IV camera owners can have the Canon Log feature upgrade installed for $99 at any of the Canon service centers across the U.S. starting in July. The camera will also be available for sale (body only) with the feature upgrade pre-installed starting in July, with an estimated retail price of $3,599.00*.

Canon Log uses the image sensor’s characteristics in a way that allows for a wide dynamic range, minimal loss of detail in shadows and highlight areas and an increased range of choices when color grading. Color grading options available with Canon Log include optimized color saturation, accurate colors with minor color bias, visual continuity and accurate skin tones.

Canon Log also works with and complements several EOS 5D Mark IV camera features including 4K shooting, Dual Pixel CMOS AF, high speed 119.9p shooting in HD and 59.94p shooting in Full HD.  Additional features include Movie Servo AF allowing the camera to focus on a subject even when the shutter button is not used, the ability to register custom shooting modes in Canon Log and movie shooting in Canon Log on a compatible iOS® or Android™ device using the free Canon Camera Connect app1.

To learn more about the feature upgrade and how to get it installed, please visit usa.canon.com/canonlog5d4.

The EOS 5D Mark IV camera with Canon Log will be shown at the NAB show in Las Vegas, NV,  April 24-27, in the Canon U.S.A., Inc. Booth #C4325 in the Central Hall of the LVCC. Follow Canon throughout the show on Instagram at @CanonUSA and Twitter at @CanonUSApro.

About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $29 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2016. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes in the United States. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA. For media inquiries, please contact pr@cusa.canon.com.

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Based on weekly patent counts issued by United States Patent and Trademark Office.

*Availability, prices and specifications are subject to change without notice.

1 Compatible with iOS® versions 8.0/8.1/8.2/8.3/8.4/9.0/9.1/9.2/9.3, Android™ smartphone and tablet versions 4.1/4.2/4.3/4.4/5.0/5.1/6.0. Data charges may apply with the download of the free Canon Camera Connect app. This app helps enable you to upload images to social media services. Please note that image files may contain personally identifiable information that may implicate privacy laws. Canon disclaims and has no responsibility for your use of such images. Canon does not obtain, collect or use such images or any information included in such images through this app.

SOURCE: Canon U.S.A.